Sega Mobile

Sounds pretty cool.

$10 aint bad for a few games.

I don't have a handheld though.

If I was traveling enough and wanted gaming, I would just get a GBA.

I'm still trying to figure out the games that game with my new cell phone
I remember reading an article about Japanese I-Mode and J-Mode phones in an old issue of Edge, and they mentioned that Sega had made games for them too. So it is not Sega's first venture into mobile gaming, though it may very well be their first PDA applications.