WTF? Don't tell me they're actually serious with this.
OTOH, this is kind of a sneaky marketing tactic.. everybody realizes that the machines would be MS, so by poking fun and saying 'hey.. we know we're an evil megacorporation, but isn't it goofy when we pretend we're not?' they can somehow make people think they're hip or something.. well, not really, but still, MS has tried to be hip in the past and failed miserably, this is probably the best advertising I've seen out of them. Way better than their pathetic attempt at countering apple's 'switch' campaign. You gotta love how these marketroid mindgames work.