I think with referance to all this, the Playstation and Saturn era is probably more where to look for the answers. If the Saturn had provided better competition to Sony in the West, people wouldn't buy a PS2 by default as they often seem to now. Obviously there's other factors too, but that's th eway it seems, here at least. For example, I live with a Danish girl and when she moved in she was pretty surprised to see the hefty load of games in the front room, not being into games at all. Can't remember the exact exchange when I went to pop a game in the PSX, but it went something like this:
Me: "Think I might play on the Playstation for a while.."
Her: "What Playstation?"
Me: "This one [points to PSX]. The Playstation."
Her: "Oh.. I thought they were all called Playstations."
I imagine there's quite a few people around who have a similar misconception.
This is kind of a long shot, but I think it's certainly possible that piracy has done Sony the world of good in the areas where it was widespread. Sure, in the short term it was a problem, but so many people bought PSX's because everyone and his dog could mod them, and they probably sold backups too. But in the long term, anyone who got hooked on games that way is bound to get a PS2 because of brand familiarity.
Anyways.. Space Harrier