Sega: 'Diamond hunting' at Game Connection

vbt

Staff member
Sega is always looking for a 'diamond in the rough' at Game Connection, says the company's director of artists and repertoire.


Game Connection, started in 2001 as an alternative to the trade shows, hopes to connect professionals with each other in a more casual atmosphere. It has since been established in Tokyo and Shanghai, and this year will be held in Lyon, France during the same week as GDC.


Sega is just one of many attendees whose goals are similar.


"I will say that we are always looking for great new, original IP with compelling gameplay hooks," Noah Musler, the company's director of artists and repertoire, told GamesIndustry.biz.


"That's the big thing, and sometimes those small, new start-up studios are a great place for that."


Despite the fact that several major development studios have been purchased this year, including Bizarre Creations, Bioware, Pandemic, and Traveller's Tales, Musler still thinks it is possible to remain independent if you manage your business properly.


Source : http://www.gamesindustry.biz/content_page.php?aid=30512
 
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