Sega makes 'Cosmic' changes


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Sega Amusements Europe Ltd. has confirmed details of the widely known changes surrounding its UK distribution network and departure of one of its key players.

From October 1st Cosmic Video Amusements will jointly take on the Sega distribution line for the UK in conjunction with Crown Direct. As Sega has developed over the last few years it has undertaken a string of changes. This latest move shows Sega’s commitment to maintaining its position as the market leader, working with the best companies in the industry.

Paul Williams Sega Managing Director commented “We have been negotiating for some time now with CVA and it is clear that they are best placed in the UK today to support the Sega product and compliment our other distributor, Crown Direct, perfectly”.

In addition Sega’s long time UK Sales Manager, Aaron Gilbey will take up position with Cosmic. Gilbey has been involved with Sega in its various guises for 16 years. Both companies feel this creates a perfect scenario; he commented “I am very sad to leave Sega after all this time, it has been a fantastic experience but I am looking forward to this new phase”.

Cosmic boss, Terry Farr delighted at the new opportunity said, “This is a great new addition to the Cosmic stable. Having a world leader like Sega on board will take our business to the next level. We believe they have an impressive history for innovative products and a solid long term strategy. With Aaron on board we will exceed every body’s expectations. I believe we have a reputation for outstanding customer support and product knowledge. Over the last two years we have significantly refocused CVA to specialise in this sector and I know CVA is now well positioned to do justice to this new line”.

Sega and its two distributors will be showing its products, including as yet unseen Race TV and Primeval Hunt, along with Let’s Go Jungle Special Attraction and its skill based UFO Catcher at the London Preview.

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