Sega Promo watch?

I bought this watch from some watch collector in Canada.

Just want to know the origin of it. Maybe someone saw em before?

Watch themselves are super cool!

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One member at digitpress said that his Dad possibly had such watch back in the days when he was a gamer. He also said that they were possibly ordered directly from Sega of America from catalogue.

By they way these watch have phosphorescent arrows which glow in the dark and built-in LED flashlight which is activated by a second button. The LED is situated on top side and lights pretty cool and bright.

Pretty high quality i should say and i am really impressed i found such a thing (by pure luck!)
 
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