vbt
Staff member
Officials from online advertising company GET Interactive has announced a deal with publisher and developer Sega of America to use its Ad-Venture technology, which allows products to be purchased directly though in-game interactive content.
The opt-in Ad-Venture technology normally links viewers of Web-enabled video content to brands and products featured in that content. The company has indicated that it is working with Sega on a wide array of brand placement in an unspecified upcoming game.
Source : http://www.gamasutra.com/php-bin/news_index.php?story=15977
The opt-in Ad-Venture technology normally links viewers of Web-enabled video content to brands and products featured in that content. The company has indicated that it is working with Sega on a wide array of brand placement in an unspecified upcoming game.
Source : http://www.gamasutra.com/php-bin/news_index.php?story=15977
