Strange... I don't get that impression at all.
I think Nintendo's tried pretty hard with the GC and the amount of software in the 1st year is pretty impressive compared to the N64. 180 titles by December 2002.
However, I do feel that developers and the public in general have always thought the GC would be in 3rd place and have treated it as such.
I'm not sure whether tendo can turn it arround, but there is still a lot of really great software coming out this year and hot titles and a Metroid sequel either this year or next.
The sad thing is, there is a huge amount of really great exclusive content on the Cube that so many people are missing out on due to their perception of the Cube's colour/shape/"kiddy-ness". It's a real pity, cos they are seriously missing out.
*sigh*