Though the companies using dead people obtain permission first, I still find the commercials a little disturbing. And no offense racket, it is advertising. It's suttle, thankfully they died edit in an iPod. Part of markeing course incxluded a section on advertising. And from everything I learned, this is advertising. However, I feel its way more tastefull then the Fred Astaire one. That commercial creeped me out, and didn't make me wanna buy their vaccum.